Find the right people.
Reach them at the right moment.

Practical guides for turning a broad market into specific people with a reason to care now.

01

Ideal customer profile examples for 7 kinds of business

Seven worked ideal customer profile examples — B2B software, an agency, a freelancer, a local service, a wholesale supplier, an ecommerce brand, and a consultant — each specific enough to search with.

September 13, 2026 · 7 min read
03

How to find your ideal customers

You know who your ideal customer is but cannot name ten of them. How to turn a profile into searches, where ideal customers leave public traces, and a weekly routine for finding them.

September 13, 2026 · 5 min read
04

Ideal customer profile questions to ask your best customers

18 interview questions about the problem, the trigger, and the decision — plus the questions to ask your own customer data — and how to turn the answers into an ideal customer profile.

September 13, 2026 · 5 min read
05

Signs you are targeting the wrong customers

Stalled deals, constant discounting, heavy support, and quiet churn often share one cause. The signs of targeting the wrong customers, how to confirm it with your own data, and what to do next.

September 13, 2026 · 5 min read
06

The 21-minute window: finding customers is a timing problem

We timed 429 public “which tool should I use?” threads. The median got its first recommendation in 21 minutes, and most got three answers in total. What that means for how you find customers.

September 13, 2026 · 9 min read
07

How to find customers (and get them to pay)

The order that actually works for the first ten customers: narrow the target, work your network, communities, and outreach in sequence, then ask for a real commitment.

September 6, 2026 · 7 min read
08

What is an ideal customer? How to define yours

What an ideal customer is, how it differs from a target market, and how to define one you can actually find: a painful problem, a reachable niche, and signals that show who needs help now.

August 31, 2026 · 6 min read
09

How to find customers through your personal network

The fastest way to find your first paying customers: build a warm list, ask for specific introductions, and give people a referral trigger they can actually recognise.

September 2, 2026 · 6 min read
10

How to find customers in online communities

Reddit, Discord, and niche forums are full of people describing your product's use case in public. Here is how to find those posts and answer them without getting banned.

September 2, 2026 · 6 min read
11

How to do manual outreach that gets replies

Fifty researched messages beat five thousand automated ones. How to write short outreach, work events properly, follow up without nagging, and turn replies into paid customers.

September 2, 2026 · 6 min read